Given how much the film cost to make, it certainly WAS bomb level. I'll get to that.
Think of it this way: Did Disney see the film as another Emperor's New Groove, or another Atlantis? Or were the two films one and the same?
THIS might be why TP's considered a 'bomb'. Disney released the production cost to the press, and the press assumed that the film (unlike Waterworld, which was considered a disaster BEFORE opening, or Return to Neverland, which didn't get the same push) was a legitimate Disney blockbuster release, on a level with Lilo & Stitch and Atlantis. L&S got the good press, instead of the spiteful 'nowhere near Aladdin or Lion King' press one could have pushed. TP's getting the bomb notice because $180 million films aren't supposed to get one-FIFTEENTH of their investment back on opening weekend, with a per-screen-average worthy of a film in its third or fourth week of release.
Did 8CN publicize its production cost? If not, was it a preventive measure to keep the film from generating too much TP-sized anticipation?
'Cept the occassional critical blurb from the likes of Entertainment Weekly and The Washington Post, reporting the flushing sound of Adam Sandler's Oscar cred. In a few weeks, we'll hear a few reminders from the likes of Desson Howe, Stephen Hunter and (possibly) Richard Roeper WRT Punch-Drunk Love's '2002's Elite Films' status, and anti-reminders of 8CN in the process.
They'll wind up stealing 'Get Off My Back' from Dreamworks before that happens
Terrence Briggs, who's due for a Holy Trinity of Spirited Away viewings this weekend. Peace to you...